{"id":18977,"date":"2026-09-23T16:28:41","date_gmt":"2026-09-23T07:28:41","guid":{"rendered":"https:\/\/www.takeya.co.jp\/shop\/?post_type=event&p=18977"},"modified":"2026-09-23T16:28:41","modified_gmt":"2026-09-23T07:28:41","slug":"takeya-snacks","status":"publish","type":"event","link":"https:\/\/www.takeya.co.jp\/shop\/en\/event\/takeya\/takeya-snacks\/","title":{"rendered":"TAKEYA: Japanese Snack Paradise in Ueno"},"content":{"rendered":"\n

If you are planning a trip to Tokyo with a souvenir list as long as your arm\u2014especially when it comes to “Japanese snacks”\u2014the first question on your mind is likely:<\/p>\n\n\n\n

\u00a0“Where in Ueno can I buy all my snacks in one stop without walking until my legs ache?”<\/em><\/p>\n\n\n\n

The ultimate answer to bookmark is TAKEYA, affectionately known among international travelers as “The Purple Building”!<\/p>\n\n\n\n

Head straight to Floor 1 of TAKEYA 1<\/strong>, because this entire floor is a true paradise for snack lovers. It is fully packed with snacks, chocolates, Japanese seasonings, and even alcoholic beverages. The selection is overwhelming, and best of all, purchases meeting the minimum threshold qualify for Tax-Free shopping<\/strong>, making it an incredible value!<\/p>\n\n\n\n

<\/p>\n\n\n\n

Why You Shouldn’t Miss “TAKEYA (The Purple Building)”<\/strong><\/h2>\n\n\n\n

Beyond its eye-catching purple exterior, this store is a genuine One-Stop Shop! Unlike typical snack shops, once you finish shopping for treats on Floor 1, you can simply take the elevator to other floors to continue shopping for Japanese skincare, medicines, cosmetics, or household items.<\/p>\n\n\n\n

There is no need to carry heavy bags through crowded streets like Ameyoko Market. It saves both time and energy, making it the perfect fit for a smart travel style!<\/p>\n\n\n\n

<\/p>\n\n\n\n

Which Snack Categories Should You Head For?<\/strong><\/h2>\n\n\n\n

The snack zone on Floor 1 of TAKEYA 1 is exceptionally well-categorized, easy to navigate, and fun to explore:<\/p>\n\n\n\n

    \n
  • Chocolates:<\/strong> Ranges from small individual packs for snacking on the go to beautifully packaged gift boxes.<\/li>\n\n\n\n
  • Rice Crackers \/ Senbei:<\/strong> Crispy rice-based snacks with authentic Japanese flavors\u2014super addictive to munch on!<\/li>\n\n\n\n
  • Nut Snacks \/ Mamegashi:<\/strong> Crispy roasted nuts and flavor-coated nuts in various seasonings.<\/li>\n\n\n\n
  • Savory Snacks & Chinmi:<\/strong> Dried squid, seasoned dried seafood, and high-quality savory bites that pair perfectly with drinks!<\/li>\n\n\n\n
  • Imported Snacks:<\/strong> Featured snacks from around the world to complement the selection.<\/li>\n<\/ul>\n\n\n\n

    <\/p>\n\n\n\n

    Must-Try Popular Snack List! Don’t Leave Without These:<\/strong><\/h2>\n\n\n\n

    If you step inside and feel overwhelmed by the vast selection, we recommend grabbing these popular items right off the bat:<\/p>\n\n\n\n

      \n
    • Pocky:<\/strong> Japanese Pocky comes in an exciting array of flavors, including seasonal releases, rich Uji Matcha, and premium large-format boxes perfect for sharing with friends.<\/li>\n\n\n\n
    • Meltykiss:<\/strong> Meiji’s famous chocolate that melts softly in your mouth. Winter season in particular features limited flavors like Matcha, Strawberry, and Rich Cocoa.<\/li>\n\n\n\n
    • KitKat:<\/strong> The classic souvenir for any Japan trip! Features a wide variety of unique regional flavors such as Uji Matcha, Tokyo Banana, Sake, and Cheesecake.<\/li>\n<\/ul>\n\n\n\n
        \n
      • Kororo:<\/strong> Soft, bouncy, and juicy fruit gummies that feel like eating real fruit. Available in Kyoho grape, orange, and melon flavors\u2014you will finish a pack before you even realize it!<\/li>\n\n\n\n
      • Dorayaki:<\/strong> Doraemon\u2019s favorite treat! Soft Japanese pancakes with just the right amount of sweet red bean filling for an authentic taste.<\/li>\n\n\n\n
      • Pistachios:<\/strong> The wasabi flavor is absolute perfection! Crunchy and rich in flavor, making it a fantastic snack on its own or paired with drinks.<\/li>\n\n\n\n
      • Ichiran Ramen (Take-Home Box):<\/strong> Bring the deliciousness of the famous noodle shop back home to cook in Thailand. A wildly popular souvenir that anyone would love to receive!<\/li>\n\n\n\n
      • Other Popular Brands:<\/strong> Alfort (chocolate biscuit biscuits), Black Thunder chocolates, and Umaibo snack sticks in various flavors\u2014plenty of options to match any budget!<\/li>\n<\/ul>\n\n\n\n

        <\/p>\n\n\n\n

        Pro Shopping Tips for Maximum Value (Tax-Free & Discounts)<\/span><\/strong><\/h2>\n\n\n\n
          \n
        • Tax-Free Made Easy:<\/strong> When your purchase reaches 5,000 yen or more (or around 5,500 yen including tax), simply take your shopping basket and physical Passport up to Floor 3 of TAKEYA 1<\/strong> to complete your tax exemption process.<\/li>\n\n\n\n
        • Special Perk for JCB Cardholders:<\/strong> Enjoy an extra 10% top-up discount when paying with a JCB credit card! (Layered savings for the ultimate value).<\/li>\n\n\n\n
        • Zero Language Worries:<\/strong> TAKEYA employs multilingual staff ready to assist you, ensuring smooth and stress-free communication throughout your visit.<\/li>\n<\/ul>\n\n\n\n

          <\/p>\n\n\n\n

          Getting to TAKEYA<\/strong><\/h2>\n\n\n\n

          Located in the Ueno-Okachimachi area with extremely convenient access:<\/p>\n\n\n\n

            \n
          • JR Lines:<\/strong> Get off at JR Okachimachi Station for a short walk, or take a pleasant stroll directly over from Ueno Station.<\/li>\n\n\n\n
          • Snack Shopping Location:<\/strong> Head straight to Floor 1 of TAKEYA 1<\/strong>.<\/li>\n\n\n\n
          • Tax-Free Counter:<\/strong> Located on Floor 3 of TAKEYA 1<\/strong>.<\/li>\n<\/ul>\n\n\n\n

            A Little Tip:<\/strong> Budget some extra time for your visit! Beyond the snack floor, the upper levels are packed with Japanese cosmetics, medicines, and household goods that are easy to lose track of time exploring!<\/p>\n","protected":false},"featured_media":18980,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"event-tag":[],"event-category_02":[20],"event-category":[69],"class_list":["post-18977","event","type-event","status-publish","has-post-thumbnail","hentry","event-category_02-event","event-category-takeya"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.takeya.co.jp\/shop\/en\/wp-json\/wp\/v2\/event\/18977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.takeya.co.jp\/shop\/en\/wp-json\/wp\/v2\/event"}],"about":[{"href":"https:\/\/www.takeya.co.jp\/shop\/en\/wp-json\/wp\/v2\/types\/event"}],"version-history":[{"count":2,"href":"https:\/\/www.takeya.co.jp\/shop\/en\/wp-json\/wp\/v2\/event\/18977\/revisions"}],"predecessor-version":[{"id":18979,"href":"https:\/\/www.takeya.co.jp\/shop\/en\/wp-json\/wp\/v2\/event\/18977\/revisions\/18979"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.takeya.co.jp\/shop\/en\/wp-json\/wp\/v2\/media\/18980"}],"wp:attachment":[{"href":"https:\/\/www.takeya.co.jp\/shop\/en\/wp-json\/wp\/v2\/media?parent=18977"}],"wp:term":[{"taxonomy":"event-tag","embeddable":true,"href":"https:\/\/www.takeya.co.jp\/shop\/en\/wp-json\/wp\/v2\/event-tag?post=18977"},{"taxonomy":"event-category_02","embeddable":true,"href":"https:\/\/www.takeya.co.jp\/shop\/en\/wp-json\/wp\/v2\/event-category_02?post=18977"},{"taxonomy":"event-category","embeddable":true,"href":"https:\/\/www.takeya.co.jp\/shop\/en\/wp-json\/wp\/v2\/event-category?post=18977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}